A Ghanaian exhibitor explaining the benefits of her products to her visitors as they take a sip of Alomo Bitters
Some herbal products as well as pepper sauce (shito), beaded jewellery and Alomo Bitters (alcoholic beverage) and chocolate pulled up strongly against other Ghanaian made products at the ongoing Togo International Fair being held in Lome, Togo.
Although sales had been slow since the commencement of the fair on November 23, business picked up steadily during the weekend as some Ghanaian exhibitors grabbed good business deals.
Mr William Cubagee, the Chief Executive Officer of Original Paa Willie and Companies (dealers in herbal products), told journalists on Saturday that he had made good daily sales that averaged more than 400,000 Francs (about 700 dollars).
He said he had invested heavily in creating awareness through various publicity activities to ensure high patronage of his products.
Another man who deals mainly in products he claims to cure scars, kelloids, skin rashes, joint pains and heels stretch marks, Mr Cubagee, said he had made gains due to the quality of his products.
"Quality products speak for themselves that is why the people love my products," he said.
Francis H. Adzah, who is the Head of Export Sales at Shalina Pharmacy, however had this to say: "I don't anticipate volumes of sales at the exhibition stands. I am rather interested in building on brand awareness and to take it from there.
He said he had employed a sales representative based in Togo and is looking for business opportunities with wholesalers interested in his products, saying he had achieved about 50 per cent of his target for the exhibition.
On her part, Mrs Victoria Takyi who is also the Chief Executive Officer of Awo Shito, dealers in cocoa products, shito and alomo bitters, said she is focused on designing and packaging her products to suit the purchasing power of patrons at the exhibition grounds.
The fair, has so far attracted thousands of people, especially Togolese visitors and passers-by who often stopped to wave or shake hands with the exhibitors at their stands.
Some were also spotted trying to dance to highlife and hiplife music played at some of the Ghanaian stands, while others tried to make some of the latest Azonto dance moves.
The exhibition which is expected to end on December 10 would be officially closed to the Ghanaian exhibitors on December 4 to enable them travel back home to exercise their franchise on Friday, December 7.