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Diageo Africa Business Reporting Awards launched
From: Ghana/Myjoyonline.com/Dorcas Efe Mensah          Published On: February 20, 2013, 08:26 GMT
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Diageo Africa Business Reporting Awards launched

Preba Arkaah Greenstreet, Corporate Relations Director of GGBL

Diageo, the world’s leading premium drinks business and parent company of Guinness Ghana Breweries Limited (GGBL) has launched its annual Diageo Africa Business Reporting Awards (DABRA) for 2013.

This year marks the ten-year anniversary of the Awards, which were initiated by Diageo to recognize journalists and editors who provide high quality coverage of the business environment in Africa.

Following commissioned research, Diageo launched the Awards in order to raise awareness of the need for reliable, objective and comprehensive reporting on African business. Such reporting plays and important part in increasing investment flows to the continent by improving investors’ perceptions and challenging negative stereotypes.

Briefing the media during a press conference at the International Press Centre, Accra on Tuesday, 19th February, 2013, the new Corporate Relations Director of GGBL, Preba Arkaah Greenstreet said, “As the market leader in each of the five drinks categories in which we compete. GGBL is keenly aware of the importance informed, accurate and balanced reporting makes in the business world."

"We encourage Ghanaian journalists to put in their best entries to showcase the enormous talent in Africa and specifically, Ghana”.

Nick Blazquez, President of Diageo Africa, Turkey, Russia & Eastern Europe, said, “As we celebrate the ten-year anniversary of the Diageo Africa Business Reporting Awards, I am proud to look back over a decade of strong, original and insightful journalism on business in Africa."

"I am pleased to say that both the quantity and quality of the entries we receive has increased significantly every year, and I am also encouraged by the greater standards of media coverage within Africa which is reflective of the improving business environment in many African countries. We hope this year’s Awards will once again prove that there are many more stories to be told about Africa”.

Two journalists from Ghana have won the prestigious awards so far; Felix Klutse’s story on China Takes Africa by Storm was adjudged the Best Business News story category in 2010 and Anas Aremeyaw Anas' Ghana’s Gold, won the Best Agribusiness/Environment Feature story in 2012.

This year’s 10 categories are: Best Information and Communication Technology (ICT) feature; Best Finance feature; Best Infrastructure feature; Best Agribusiness/Environment feature; Best Tourism feature; Best Business News story; Best Business feature; Best Newcomer; Media of the year and Journalist of the year.

For more information on the categories and how to participate, visit www.diageoafricabusinessreportingawards.com

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