First Atlantic Bank bagged three highly coveted awards at the CIG 2012 Ghana Banking Awards held over the weekend. The Bank won the Best Bank Award in the Customer Care and Business Advisory categories.
First Atlantic Bank was also adjudged 1st Runner Up in the Best Growing Bank category.
Receiving the awards, the visibly elated First Atlantic Bank team, led by Frank Ofosu, Group Head Corporate Banking noted that “it was a most pleasant surprise that our customers chose to reward us in this manner and we thank them all for their loyalty and appreciation. We have been so bent on enhancing our services for them, we actually forgot they noticed”.
Gabriel Edgal, CEO of First Atlantic Bank, told the media later that “this is the real award and underlines our historical commitment to offer excellent customer service, deepen our relationships with our clients and to live our corporate philosophy of being customer driven”. He noted that the awards bear testimony to the dedication of the staff in serving the needs of our customers.
“This is only the beginning. These awards have reaffirmed our vision and resolve to set the bar higher for service excellence. Our customers will now expect even more and we will deliver.” Mr. Edgal thanked all staff profusely and dedicated the awards to the staff and customers of the Bank.
“We are a renewed bank now and we are poised to take on the industry. More importantly we really want to be driven by customers’ interests and with the raft of new products and enhanced services being rolled out now, First Atlantic Bank will be very hard to beat,” he concluded.
Originally positioned as merchant bank, the several awards won by the Bank in the past reflected this bent. However, the Bank has over the last 18 months been involved in rebranding and repositioning itself as a universal bank. The Bank has implemented several continuous refinements including large-scale technology upgrades aimed at enhancing the Bank’s service proposition.